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Total Video

Total Video Report is a deep dive into a typical viewing day, spanning a variety of video platforms, devices, and content genres to understand the ‘what, when, where, how, and why' of content consumption.

 

Each year we engage more than 6,000 Australian video viewers, leveraging a robust diary methodology to paint a vivid one-day picture of video content viewing habits.

 

This data forms part of our next-generation audience measurement solutions, providing media businesses with clear insights and strategies across all brands to help grow content audiences and revenue.

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Current Topics

Platforms

  • Viewing - daily reach and total minutes

  • Quarter-hour data

  • Split by key age groups / audience profile

Devices

  • Viewing - daily reach and total minutes

  • Quarter-hour data

  • Split by key age groups / audience profiles

  • Viewing location (in-home vs. out-of-home)

SVOD – Platform and Key Brands

  • HH access and subscriptions

  • Prices and packaging

  • Viewing - daily reach and total minutes

  • Split by key age groups / audience profiles

  • Brand awareness

  • Content usage and subscription drivers

  • Likelihood to subscribe

Brand Reach

  • Parent brand daily reach

  • Cross-platform reach by brand / platform overlap

Content

  • Content genres viewing – daily reach and total minutes (inc. sub-platform, brand)

  • Top content titles across long-form

Advertising

  • Ad supported viewing - reach and total minutes

  • Quarter-hour data

  • Split by key age groups / audience profile

  • SVOD ad-tier profile and viewing

Special topics

  • FAST channels

  • TikTok

  • Attention / engagement

  • Content discovery

  • Viewing motivations

Our Approach

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An online diary
of a single-day
of video viewing *

What We Cover

What they are watching (e.g. TV, SVOD, YouTube)

How are they watching (e.g. TV, smartphone)

When they’re watching (e.g. time of the day)

Who they’re watching with (e.g. alone, with others)

Where they’re watching (e.g. at home, in transit)

Type of content they’re watching (e.g. content genre)

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Sydney NSW, Australia

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